Monday, November 19, 2007
Have you seen this advertisement by Petronas? It's about two mamak restaurants. One is named Sri Raju and the one next to it is called Sri Raaju. Two competitors side by side, and guess who won the competition? Watch this video!
Sri Raju won because of a witty idea. They simply placed an "Entrance" signboard in front of the restaurant, and unwary customers would think that it is the entrance to a single restaurant. So pandai, right?
One real life example that I could think of is credit card. I'm sure you would have seen the following logos when you do your shopping. Which card will you use? I guess many would have swiped their MasterCard, simply because it says "
We Prefer MasterCard". It's the same concept as Sri Raju's. The merchants don't really prefer MasterCard, it's the logo that says so.
Clever, isn't it?
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